Books

For over 20 years, the Alex & Alice team has observed a wide range of people on the front lines of corporate HR and analyzed what drives them from within. Through this work, we have come to call those who step into uncertainty and discover possibility “Unknowners.”

In this book, Alex & Alice CEO Sangyoun Youn offers remarkable insight into the thought processes and behavioral patterns of people who refuse to be confined by existing frameworks and instead create entirely new forms of value.

He argues that the qualities of an Unknowner are not reserved for a small group of geniuses. In fact, everyone is born with an Unknowner-like disposition.

On the other side are “Knowners”—people who are especially skilled at protecting and sustaining the certainty of the present.

Unknowners and Knowners. How can people with such fundamentally different patterns work together to achieve a shared goal? To answer this question, the book analyzes these two patterns of human nature—Unknowner and Knowner—offering individuals clues for better understanding themselves and giving organizations a pathway to unlock their potential for growth.